As other technologies come to market it can be easy to forget how effective email is in connecting with your customers and improving business performance.

People prefer to be contacted by email. In fact, 70%* prefer this channel when compared to other channels including phone and post.

There has never been a better time to use email marketing to help you grow your business however it can be difficult to see how. Below we hope you will find some useful ways you can use email to help your business and enhance the customer experience.

1

Reach

Technology continues to grow in society as can be witnessed with the growth of smart phones and mobile devices. You can use email to connect with your audience however they want, be that on the office computer, mobile phone or tablet. Email is such a flexible medium and you can use it to help you take advantage of the opportunities presented by the ever increasing popularity of mobile technology.

2

Build credibility

Through email you have the opportunity to regularly inform and update customers and prospects alike. This communication channel also gives you the opportunity to boost sales. As a relatively easy way to reach people you can use email to send offers that get a quick response. An ideal way to support sales on those days when trading is slow.

It goes without saying that as you get more customers and your business grows you will want to keep those customers and form strong relationships with them. You can use email to do this. It’s such a flexible tool that enables you to quickly communicate your message to your most important customers. It helps you keep your brand front of your customer mind during busy and slow periods by enabling you to send relevant and timely messages. More importantly it ensures they are kept informed, further improving the relationship as they are aware that you are there to help them.

3

Strengthen relationships

4

Boost sales

Through email you have the opportunity to regularly inform and update customers and prospects alike. This communication channel also gives you the opportunity to boost sales. As a relatively easy way to reach people you can use email to send offers that get a quick response. An ideal way to support sales on those days when trading is slow.

You can use email to better understand your audience. Every time you send an email you will get feedback. If not in the form of a sale it will be in engagement. Email technology gives you the ability to measure this. Amongst other things you can see how many people opened your email or clicked through to your website. You can use these insights to test new ideas, initiates and see what works. This will enable you to give your customers what they want and make improvement to your bottom line.

5

Learn what works

Conclusion

Email has been around for a long time and there have been those who have signalled its demise however despite this email continues to prove its usefulness by outperforming other channels.

Do not underestimate the value to be gained in running a solid email marketing campaign, we have outlined above just 5 ways in which you can use email for business growth, there are more!

How do you use email in your business?

*Experian Mosaic Infographic

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