{"id":286,"date":"2017-09-27T22:42:27","date_gmt":"2017-09-27T21:42:27","guid":{"rendered":"https:\/\/onix-uk.com\/blog\/?p=286"},"modified":"2020-07-16T20:03:26","modified_gmt":"2020-07-16T19:03:26","slug":"how-to-get-the-most-out-of-your-business-website","status":"publish","type":"post","link":"https:\/\/onix-uk.com\/blog\/2017\/09\/27\/how-to-get-the-most-out-of-your-business-website\/","title":{"rendered":"How to get the most out of your business website."},"content":{"rendered":"

Are you about to upgrade your business website with a re-design or considering a completely new one? Maybe you don\u2019t have an online presence and think that now is the time to get online? Either way today websites are no longer simply a \u2018recommended\u2019 aspect of modern business they are a key tool and can have a significant impact on the success of your business.<\/p>\n

With so many people online and so many websites for them to choose from how you develop your online presence will have an impact on your bottom line. To help you get the most out of your website we\u2019ve outlined some important things for you to consider.<\/p>\n<\/div><\/div><\/div>

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Set business website goals that are aligned to business outcomes.<\/h1>\n<\/p><\/div>\n<\/p><\/div>\n
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Think about the role your website plays in your business and how it supports growth. See your business website as a product and figure out what you are trying to achieve with it. Are you trying to generate sales leads, sell products, secure bookings, grow your email list, provide information, or reduce costs?<\/p>\n

Either way whatever you want to achieve you need to be very specific with your business website goals in order to ensure that you employ the right design and features to ensure you achieve them. Having clear goals that are aligned to your business outcomes will ensure that you will be able to monitor how your website contributes to your overall business success.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n

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Make your business website easy to use.<\/h1>\n<\/p><\/div>\n
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If there is one thing that should be of paramount importance, maybe even more so than the content itself, is ease of use. If your website is not easy to use then who is going to make the effort to read the content?<\/p>\n

Your business website may be built using the latest technologies however, that does not mean that it will be easy for your website users to interact with it in a way that is useful to them. An objective for your business website should be to enable users to easily complete tasks in an engaging and frictionless way.<\/p>\n

Website usability is the term used to make your website user friendly. It takes a holistic view of design and user requirements and seeks to make it easy and enjoyable for users of a website to complete their tasks. It is a key component of good website design however usability can be complex and involved. Here are a few areas you can focus on to get you started in ensuring a good user experience on your site.<\/p>\n<\/p><\/div>\n

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